Sunday, October 5, 2014
Peter Giuliano was very kind to share this article and linked video from last year's SCAA Symposium (the video is 16 minutes long and worth every minute you spend watching it):
Brita Folmer on Crema
Dr. Folmer's talk is a rare and really wonderful glimpse into defining, measuring and achieving high quality in coffee using the full complement of scientific and technological tools available. Sadly I doubt this talk will be viewed by those who most need to see it: specialty coffee folks who think that having a "passion" for quality, or over-paying for small lots of green coffee from farms you've visited, has something to do with actual quality, when it does not.
Think about all the theories about espresso and crema you've heard: it's the sign of truly fresh coffee; you need robusta in the blend in order for it to really last; it protects the aroma of your shot while drinking it; it needs to pour towards the rim of the demitasse and stay intact to be a good one - on and on. Then look at this video, which looks at what crema actually is, what consumers and expert tasters expect and perceive it to be, and how good crema can be part of not only straight shots of espresso but the drip-strength caffe lungo that dominates the market in much of Europe (and which deserves a much wider audience here).
There's so much to learn from, and to be impressed by, in this excellent presentation, but for me the most important aspect of all is how seamlessly this company integrates the technical aspect of coffee chemistry and the perspective of expert tasters with the needs, wants and preconceptions of its customers. The consumer hardly factors in to most discussions I hear among American microroasters: instead it's talk about how much we (behind the counter) like such-and-such microlot, how much we spent on the latest Rube Goldberg brewing contraption, or how we roast the coffee to our ideal profile based on what we find at the cupping table. That's coffee-as-hobby; this talk is about the coffee business.
|Nicaragua (left) and Guatemala from Fundamental Coffee|
Two old hands in coffee - one of whom I had the pleasure of working with during my Starbucks years - have just opened a microroastery in Seattle called Fundamental Coffee. It's very early days yet for them, but I must say I'm delighted to see fresh, deep-roasted coffee in Seattle again.
The situation in Seattle over the past decade or more has truly become a case of "coffee everywhere, but nothing fit to drink." I can think of only two exceptions: Lighthouse Roasters up on Phinney Ridge, along with the rightly legendary Joe Kittay at The Good Coffee Company down on Post Alley (no web site, of course). Other than these guys, there's a veritable ocean of cinnamon-to-city roasted, screamingly acid, scandalously over-priced AND very frequently stale coffee from a bevy of Third Wave know-nothings, offset by a Starbucks on every street corner selling stale, incinerated beans from nowhere in particular if you can even find the whole bean coffee amidst the milk, flavorings and foods.
I tasted three of the six coffees currently on offer from Fundamental: their Humbucker Blend and a Guatemala Antigua Acate Estate, and a Nicaragua Matagalpa. The Humbucker is seriously darkly roasted - think Peet's rather than Starbucks in its prime, but there's a whole lot more going on in the cup than roasty power, with deep dark chocolate, great balance and body that's nothing short of oceanic. It reminds me a bit of Peet's Top and Garuda Blends and even more of Starbucks Gold Coast Blend when we invented in in the late 80's. It would make magnificent espresso.
The roast on the Guatemala was also quite Peetsian, and I didn't think the coffee quite handled it, but I was drinking it through the Aeropress and as drip and I have no doubt it would've shown me a lot more in a La Marzocco. My favorite of the bunch was the Nicaragua, roasted one significant notch lighter (putting it in the Starbucks-of-old [pre Scolari roasters]) range and offering luscious body supported by crisp acidity and considerable complexity of flavors.
While the coffees here and the roasts are clearly in the Peets and Starbucks lineage, what really took me on a trip to memory lane was freshness. When I first started working at Starbucks in 1984 we roasted coffee three days a week and delivered it to the stores the next day - in increments as small as two pounds - in order to guarantee every bean was sold within a week of roasting. The aroma in my house when I opened the bags from Fundamental was exactly that of every Starbucks store (or Peet's Vine Street for that matter) during the many years before a commercial espresso machine made its way into the stores.
|Close-ups of the two degrees of roast|
Check out Fundamental's web site - their blog in particular - and you'll get a very clear sense of their focus and the great depth of experience, product knowledge and passion supporting their perspective and product offerings. Note also their concern about delivering value-for-money from the outset, and their eagerness to engage their customers as partners in the business. These are coffees meant for the naturally soft water, grey days and pressurized brewing methods (from French Press to espresso) that were perfected in Seattle long ago, when the Starbucks mermaid was brown and had breasts, the coffee beans were fresh, and the scale of the business was human. It's my kind of retro.